Investment in rooftop solar along the East Coast is soaring, in part, because of popular solarize programs.
Solarize programs concentrate a solar installer’s marketing and installation efforts in a singe community to reduce overhead so community members can enjoy discounted solar installation prices. Cities can coordinate the events on their own, though many Eastern states are providing funding and marketing support for communities that decide to encourage residents to go solar.
Nearly 100 people attended a Solarize event in Avon, Conn. Earlier this month.
“It was a great workshop,” said Jill Appel with Astrum Solar, the installer selected to lead the Solarize Avon program. “It’s so energizing talking to be at these events because they’re all excited about it.”