Frequently Asked Questions
How long has CEA been generating qualified leads?
We’ve been supporting many of our clients since 2008.
Who purchases leads from CEA?
Over 100 companies receive leads from CEA.
What makes CEA leads better or different from other services?
1. We provide consistent quality leads and employ over 20 U.S. based QC (Quality Control) agents who screen leads before they reach our clients.
2. Our conversion rates have been verified and tested on over 100,000 leads by many of the largest installers in the U.S.
3. Our marketplace allows each client to select their filters and choose whatever bid price they want for leads.
What types of leads does CEA provide?
We provide real-time (sent to you as soon as they pass our QC) pre-qualified leads for a variety of home improvement projects. We allow clients to purchase Exclusive leads and Non-Exclusive leads (shared with a max of 3 other contractors).
How are CEA leads generated?
Our leads are generated online, offline and everywhere in between. We have over 100 distinct channels, many owned by Clean Energy Authority and some exclusive partnerships. Regardless of how a lead is generated, all leads go through the same QC process which allows us to keep lead quality consistent even though we source from hundreds of channels.
How are CEA leads qualified?
We have a proprietary scoring algorithm and human review. In most cases, all leads are phone verified prior to approval by our US based call center agents.
What information is provided with a lead?
Name, Phone, Address, Email (if provided). We also include all project details (e.g., for solar leads generation we collect Monthly Electric Bill, Roof Shade and Electric Utility).
How are CEA leads sent?
Leads are sent real-time (immediately after approval) via CRM and/or email.
How often does your QC team approve a lead versus reject an inquiry?
A lead is approved when the consumer 1) Expresses interest in getting quotes for their project, and 2) Verifies their information.
What are the conversion rates of CEA leads?
Proposal and close rates vary by client, region, project type and lead exclusivity. Many clients have proposal rates between 20-50% for our leads.
How does CEA lead pricing work?
You only pay for the leads you receive. There’s usually plenty of leads approved each day, so bid at a level you are comfortable with.
Any hidden fees?
No. You just pay the price per lead, which you set.
What payment options does CEA offer?
For recurring clients, we offer an automatic credit card post-payment option – we send you leads and charge you after we send them. For one-time purchases, you must pay before receiving leads.
Does my bid price impact the quality of the lead I receive?
No. All leads are QC’d in the same manner, regardless of which clients get the lead.
Does CEA provide exclusive or non-exclusive leads?
Yes. Exclusive leads are only sent to you. Non-exclusive leads can go to a maximum of 4 total clients. You can set your exclusivity level in your campaign.
How many times is a lead sold?
Once for exclusive leads. 1-4 times for non-exclusive leads.
How can I get more CEA leads?
Add another campaign. Broaden filters for existing campaigns. Increase bid price.
How do I login to my portal?
We will provide you with the URL once we have you setup in our system
What is CEA’s cancellation policy?
You can cancel anytime.
How are CEA leads sent to me?
We support a wide variety of CRM’s as well as traditional email delivery of solar leads.